Friday, August 13, 2010

MOON UNIT


Huge-ass logo from pit-to-pit on a shirt at least 4 sizes too big and then repeat the design all over the place till there's no doubt as to which t-shirt company your $12 went to. Who says urban 'street fashion' is anything fucking new?

In 1958, Dean Moon said, and I quote, " Playin' da game be a art, kid..." And by the Sixties, he took his speed shop to the next level with this fine example of branding at what looks like Lions or maybe Riverside. I'm always amazed by the old guys who could say exactly what track it was in the shot with nothing more than this amount of the strip showing.

How many donks you think would be rollin' the old Moon logo if they were still making shirts just like this? Homeez rockin' the gangsta-stroll with one arm inside the sleeve and shit...

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